Soft Tailoring
Client
Halden
Year
2026
Services
Photography, styling
Deliverables
24 looks · 72 stills · wholesale and e-commerce, 24 months
A tailoring lookbook shot against grey paper, one light, one chair.
Brief
Show 24 tailored looks for the spring wholesale season, clean and consistent.
Approach
We kept the set bare so the cut of every jacket could do the talking. Each look got one still frame and one walking frame.
Outcome
The lookbook went to 60 stockists two weeks before the buyers’ appointments.
“Clean, calm and exactly our cut.”
Ida Halden, Founder, Halden
Credits
Photography — Strobe · Styling — Ines Marlo · Hair & make-up — Ade Okafor
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