Salt Season
Client
Vela Swim
Year
2026
Services
Photography, art direction, retouch
Deliverables
36 stills · 2 short films · web, social and print, 12 months
A summer campaign shot on one windy morning by the water. Fabric, wet hair and long shadows.
Brief
Launch the summer collection with images that feel lived in, ready for web, social and two print runs.
Approach
Vela wanted the collection to feel lived in, not posed. We shot fast, in moving light, and let the wind do the styling. Twelve looks, one location, a six-person crew.
Outcome
The campaign went live nine days after the shoot and ran across web, social and 40 store windows.
“They caught the collection moving, which is exactly how it feels to wear.”
Lena Ortiz, Head of Brand, Vela Swim
Credits
Photography — Strobe · Styling — Ines Marlo · Hair & make-up — Ade Okafor · Production — Strobe
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