Raw Indigo
Client
Northbound Denim
Year
2025
Services
Photography, retouch
Deliverables
32 looks · 96 stills · e-commerce and wholesale, 24 months
Thirty-two looks for the autumn line, shot clean on the cyclorama, with movement in every frame.
Brief
Shoot 32 looks in one day for wholesale buyers and the online shop, all matching.
Approach
A lookbook has to show the clothes. We kept the light simple and asked for one step, one turn, one jump per look.
Outcome
All 32 looks were delivered colour-matched in eight working days, in time for the buyers’ market.
“Every look matched, and every look moved.”
Sam Okoye, Merchandising Lead, Northbound Denim
Credits
Photography — Strobe · Styling — Northbound in-house team
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