Field Notes
Client
Lumen Knit
Year
2025
Services
Photography, production
Deliverables
28 stills · 1 film · web, social and catalogue, 12 months
A winter campaign on a dry lakebed, two days, one van and a lot of wool.
Brief
A winter campaign for a knitwear label with a small budget and a big landscape.
Approach
We planned for cold and got wind. The best frames came between set-ups, while everyone was moving.
Outcome
Two days on location with one van; the campaign ran across web, social and a printed catalogue.
“They planned for the weather and still found the best light.”
Ruth Hale, Creative Director, Lumen Knit
Credits
Photography — Strobe · Production — Strobe · Styling — Ines Marlo
Next project
